Tag: Business Plan

SWOT or SWOTT: What's the Difference?

One of the most fun aspects of getting a business degree is learning to look at things a little bit differently and the easiest way to learn to do this is to look at most decisions in terms of a SWOT analysis. Though this type of business memo was designed specifically to analyze how well a business might be able to compete, the same basic principles can be applied to almost anything. So what is a SWOT analysis and why do I sometimes see it spelled with a second T?

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How to Write an Executive Summary

Many individuals do not realize that the most effective executive summaries are written after the final draft of the business plan is complete. This is so that all the points can be covered that are addressed in detail throughout the rest of the document. This is one mistake many small business owners and students make when they attempt to write this on their own -- that is, without purchasing a model executive summary from an academic writing company. Additionally, this minimizes the “filler” material that many people who do not know how to write an executive summary include in place of factual detail. This is unprofessional and will adversely affect the impression the executive summary has on the recipient. Again, many small businesses, entrepreneurs, and college or university students are now buying model executive summaries, as well as complete business plans, from reputable academic writing companies to level the field of competition with large corporations.

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